if design is the sizzle. content is the steak.
When users are pleased with the design of your website, the content is the next thing that catches their attention – or not. No matter how good your design is, lousy content will have you enjoying the design by yourself, with no retained users because what’s a beautiful website without content? Your content can be the difference between a subscription or not; a purchase or not; a request or not; and a regular visitor or a “never-again”. This is where potentials become actuals –where you sell yourself to the customer. The question is: will you wait with baited breath or not?
Deciding on content can simultaneously be the easiest and hardest things you do as a website administrator. Common challenges include too broad topics that end up not making any valid points, haphazardly-structured content, content with grammatical errors, speculative content etc. So, how do you make your website the coveted trove of quality content that you want it to be? Key things to note:
Identify the goal of your content. To drive sales? Boost visitor traffic? Drive engagement via the comments section?
CHoose the right topic
This could be the trickiest thing you do. You may have a long list of topics, but are they quality topics? Are they right? The right topics:
Structure your content