UX Tells the Story of Your Brand
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
what is user experience?
User experience (UX) is the deliberate design and planning of a customer’s engagement on your website from landing to exit. It means you have considered the user’s expectations and decided how they will experience your website. UX is a part of the design phase, but long after the design phase is over, UX remains a key feature on your website. While design perfectly introduces you and your brand, UX helps you keep the visitors on your site, aka, boost your conversion rate and keep a very low bounce rate.
How do you achieve user experience?
Optimize for viewing on multiple devices. The ultimate user experience is one where the user can access their favourite websites using different devices. Notebook? Check! iPad? Check! Mobile phone? Check!
Structure your content:
Optimise page load speed
Next to ridiculously short attention spans is the fact that the average internet user is impatient. There is so much media to consume in so little time that it is counterintuitive to spend a lot of time waiting for any one webpage to load – 40% of people abandon a website that takes more than three seconds to load. 47% of consumers expect a web page to load in two seconds or less!
Use clear, differentiable hyperlinks: differentiate between regular text and hyperlinks by making the hyperlinks more easily distinguishable
Use inviting calls to action but do not be aggressive
Regularly check that you don’t have any broken links
Be consistent with your look and feel. If you must change, do not make major changes too frequently
It all boils down to: how much do you want to see a difference?