Stay Relevant with Your User Base
Social media makes up an integral part of the worldwide web. Platforms such as Facebook, Twitter, Instagram, etc. have millions of members – Facebook has over 1.4 billion active users. Unlike traditional media, social media is more easily accessible and have a wider reach. In fact, some social media platforms can be accessed without an internet connection.
The sheer traffic garnered on these social media platforms makes them the golden goose for marketing campaigns. Even better, the ease of segmentation of users on social media, and knowledge of user patterns allows you to target your marketing efforts towards people with certain characteristics. The potentials of social media to boost your website are unlimited, and the impacts, wide. Even Fortune 500 companies spend millions to leverage social media to promote their brands.
In using social media, be sure to have your website optimized for design, content, user experience, search marketing and ads. You want to convert and retain visitors on your website, and you have one shot, each time.
The first step to take in leveraging social media is to build an audience. As you do so and promote your website, social media can help you to:
increase website & brand awareness
Social media is a wonderful avenue to connect and engage with other users. In connecting and engaging, aim to build your follower base and bring snippets of your website content to social media. This will establish your relevance and authority and lead to improved awareness of your website, increased website traffic, improved conversion rate, retention of visitors, and referrals to your site.
increase loyalty & authority
Building a steady following on social media, and establishing yourself in your niche through your content shared on social media, you easily establish yourself as a credible person in your field, ultimately improving your brand.
Your social media pages can be extensions of your websites. Extensions, not clones. If you cloned your website onto your social media pages, why would anyone want to visit your website? Give enough teasers and snippets to make your potential audience want more, and they will visit your website. Do this well, and they will return, and with referrals.
Sharing links to your website on your social media pages improves the potentials for those links. Facebook is a very effective tool in improving SEO. It has the widest membership than any other social media, and also, higher rates of use and average time spent. In addition, your social media profiles could also end up in SERPs!