SEO is The Heart of Qualified New Users
You’re all set with your well-designed website, fantastic content and smooth user interface and you’re wondering how to put yourself out there? How do you ensure that the world sees what you’re offering it? How do you ensure that your potential customers find your website, especially when they need it? What you need is a deliberate search marketing strategy.
Search marketing (SM) strategy is simply a way to make your website available to have real presence and impact. This should be a top priority for any website owner. There are over 1 billion websites in the world, and over 600 million of them are active! You see, it is easy for any one website to get lost in the sea of websites out there. With a sound search marketing strategy, you greatly improve your website’s visibility by increasing its chances of showing up in Search Engine Result Pages (SERPs), and being found by your potential customers.
Search marketing is an encompassing suite of activities aimed at improving website visibility. Key strategies to consider in developing your SM strategy include:
This involves everything from colours to fonts, font sizes, buttons, etc. It is important that you carry out AIn building your website or content, it is important to have a niche or a specific topic. This means that the content on your site or sections of your site deal with very specific topics. This way, you can develop a list of words anybody that wants to search that particular content would possibly use. Most internet users search specific content. To take advantage of this, identify the keywords that are specific to your website or content to ensure that when those keywords are used in a search, your website is indexed (comes up)! You can use free keyword search tools to find the relevant keywords for your website./B tests and multivariate tests to get the optimal look and feel for a wider consumer range.
This is an organic way to build your website’s reputation. It takes deliberate, targeted effort, but has massive returns and lower cost than paid search marketing. The more targeted, focused and relevant your SEO strategy is, the higher your website ranks in searches, and the higher your conversion rate is likely to be, and the more you organically grow. This is especially important as searchers click on “natural”, organic results before considering adverts.
This is a key feature of SEO aimed at improving the number and quality of inbound links to a website. Simply put, it is your website being featured on another section of your website or on an entirely different website. Link building is a culmination of content, relevance etc., and can be acquired in many ways: editorial linking, resource linking, reciprocal linking, etc.
Paid search marketing
These are inorganic means of boosting visibility through Pay-Per-Click (PPC) marketing, cost per click (CPC) marketing, sponsored adverts. These strategies come at additional cost but improve your website’s SERP result by ensuring that it shows up in the top 5 results of any search engine. We’ve covered this extensively here.
Data and analytics:
Monitoring, tracking and analysing your website’s performance is key to achieving success with SM. Marketing requires time, effort and money, and to be efficient, you need to know what’s working and what you can improve. Track and analyse everything from your websites indexing result, to its links popularity, to visitor traffic, to user location, to impressions, clicks, conversions, etc. If you want success, you should be able to measure your progress, and you do that with data and analytics.