Generate Interest, Generate Revenue
Ads are an audio, visual or audio-visual way of promoting a website, product or service. For your website, you will want to deploy visual or audio-visual ads, as images and videos rule the internet of today. The images and videos you deploy should be eye-catching, engaging, and prompt the reader/viewer to want more of that.
To use this strategy, keep this things in mind:
Carefully manage your ad subscription service. There are a lot of ad services, e.g., Google Adwords, Facebook Ads, etc. Using any ad service or achieving set goals using ad marketing requires skill and careful management.
Here's the upside:
Drive Website traffic
When promoting a keyword, link the ad result to the specific section of your website that is relevant to that keyword. Do not link to your homepage except the keyword is affiliated with your homepage. This strategy is particularly for searchers that want to make a purchase.
When promoting a product or service, searchers are more likely to click on paid ads
build brand awareness
Internet users prefer to click on natural, organic links. By getting paid advertising, your website is featured in SERPs, leaving an impression on the mind of the searcher.
You can estimate the returns on your ad investment (ROI) to know when to put more of your marketing budget in line with your overall business strategy
A few things to be cautious of:
Ads are paid-for. You need to create a marketing budget, and know what you want to achieve. That way, you can easily identify the approach you’ll take, the scale and for how long you’ll deploy it so you can maximise your cost investment.
These strategies can only do so much – boost visibility and drive traffic to your website. Taking advantage of these is entirely up to you in the design, content, and user interface of your website. The traffic may also not lead to repeat customers unless you prove the value of your website to them.
Not for BEGINNERS
So many people have tinkered with Ads and gotten burnt due to a poor understanding of their needs and how to deploy this strategy. Extensively educate yourself or hire an expert to assist you with this. If you choose to do it yourself, it may take a few trials before you begin to make headway.
You’ll also want to continuously review and research your audiences to optimize your strategy to improve results. You’ll also want to review the performance of your strategies to identify improvement areas.